Wait until a few of these pop up in every state. Don't worry, it doesn't replace your property. It doesn't even necessarily complement your property. But you aren't offering it, I'm positive. Is it a threat to your census? What isn't?
This time you should be worried.
They aren't doing short-term rehab. They don't have home health. Dementia care isn't their specialty, either. But if they are in your market, you can bet that everyone else will compare your product to theirs. It's not fair, it's not congruent, but it's reality. The new reality is a face off between your traditional facility model and a host of unique new options. Senior living is no longer need-based.
Senior living is no longer need-based.