Florence Henderson in an American Senior Communities advertisement this morning! This is the first time I have ever seen a celebrity endorsement of a senior living organization, but surely not the last. If you're interested, the commercial was a national 30-second generic spot with a local overlay at the end listing facility locations. Flo looked pretty thrilled to be hanging with the nursing staff at the local ASC facility. Who will endorse next? Imagine Tony Bennett crooning in an Extendicare ad, or Betty White bragging about her favorite Golden Living Center.
Of course, my organization's newest local ad ran during the same Sunday morning commercial break. No Flo, but at least we have the sharpest local ads around, and we use actual residents.